The healthcare industry is evolving at a breakneck pace, and patient engagement has become a cornerstone of delivering quality care. Salesforce Health Cloud, with its robust features and innovative tools, is empowering healthcare organizations to meet these demands and redefine how they interact with patients. Here are four transformative ways Health Cloud is changing patient engagement in 2025:
1. Personalized Care Journeys
Health Cloud enables healthcare providers to create customized care journeys for each patient. By centralizing data from multiple sources, providers can gain a 360-degree view of a patient’s health history, preferences, and needs. This allows care teams to deliver targeted recommendations, personalized follow-ups, and tailored communication, all of which lead to better outcomes and stronger patient relationships.
Example: A diabetes patient receives proactive reminders about routine tests, along with personalized educational content to better manage their condition, all powered by Health Cloud’s predictive capabilities.
2. Seamless Communication Across Channels
In 2025, patients expect fast and convenient ways to communicate with their healthcare providers. Health Cloud integrates communication tools like secure messaging, video consultations, and mobile apps, allowing patients to connect with care teams effortlessly. The result is increased engagement, improved appointment adherence, and higher satisfaction.
Example: A patient can use a secure portal to message their doctor, review lab results, and schedule a telehealth visit—all from the comfort of their home.
3. Proactive Health Management Through AI
Salesforce Health Cloud harnesses the power of artificial intelligence to enable predictive care. AI-driven insights allow providers to anticipate patient needs, identify potential risks, and intervene before minor issues escalate. This proactive approach improves patient outcomes while reducing the strain on healthcare systems.
Example: AI flags a patient with high-risk factors for heart disease, prompting the care team to schedule a preventive consultation and implement a wellness plan.
4. Enhancing Patient Trust Through Transparency
Modern patients value transparency and control over their healthcare data. Health Cloud’s secure yet accessible platform empowers patients to view their records, track progress, and stay informed about their care plans. This transparency builds trust and fosters a more collaborative patient-provider relationship.
Example: A patient undergoing a treatment plan can log into their personalized dashboard to monitor milestones, track prescriptions, and access educational resources tailored to their condition.
The Future of Patient Engagement with Health Cloud
Salesforce Health Cloud is not just a platform—it’s a strategic enabler of better patient care and engagement. At Hexlit, we’ve seen firsthand how organizations are leveraging Health Cloud to transform their operations and achieve remarkable outcomes.
If your organization is ready to take patient engagement to the next level, we’re here to help. Let’s collaborate to build a solution that meets your goals and prepares you for the future of healthcare.